Branding is the process of developing a perception about your business and/or a customer experience that includes design as part of the process, but is also driven by elements such as naming, marketing strategy, advertising, public relations, market research, customer feedback and more. With the visual aspects of branding through the design of identity packages for small and mid-sized businesses. The most common pieces of and identity package for small businesses are a logo, business stationery, and a website. However, since all client needs are different, full identity packages often include other types of business collateal such as brochures, newsletters, product packaging, signs and other materials.